Reference library

Ad Sizes

Ad size references for Google Display, Meta, LinkedIn, TikTok, X/Twitter, and Snapchat with fixed upload dimensions, safe areas, file limits, and resizer presets.

Last checked: 2026-05-03

Browse entries Compare sizes

This hub

Use Ad Sizes to choose the exact paid placement before exporting creative: Google Display fixed slots, Meta feed or 9:16 placements, LinkedIn ad formats, TikTok in-feed, X image ads, and Snapchat vertical ads.

Source confidence: Editorial Last checked: 2026-05-03 Source: Google Ads Help: supported display ad sizes Found a spec change? Send correction.

How we calculate this

Methodology and source handling

We calculate pixel dimensions from the visible size values, aspect ratios, DPI/PPI formulas, and source notes on this page.

Methodology Editorial policy

Browse

Ad Sizes entries

Paid creative should be sized from the destination placement, not from a generic social image. Confirm fixed upload dimensions, aspect-ratio rules, safe zones, file type, and file-size limits before launch.

Search this hub

Google Display Ad Sizes Google Display ad sizes for uploaded image ads and responsive display planning, including 300 x 250, 728 x 90, 120 x 600, 160 x 600, formats, file limits, and resizer presets. LinkedIn Ad Sizes LinkedIn ad sizes for single image ads, Sponsored Content, carousel cards, video thumbnails, document ads, and Lead Gen creative, with official ratios and workflow notes. Meta Ad Sizes Meta ad sizes for feed, Reels, and Stories creative, with 1080 x 1080 px square feed ads, 1080 x 1920 px vertical Reels and Stories, safe-zone notes, and resizer presets. Snapchat Ad Sizes Snapchat ad sizes for Single Image or Video Ads, Story Ads, and full-screen vertical creative. TikTok Ad Sizes TikTok ad sizes for in-feed vertical video and cross-format auction creative. X/Twitter Ad Sizes X/Twitter ad sizes for image ads, card-style previews, and promoted creative.

Fresh entries in this library

LinkedIn Video Thumbnail Size: 1920 x 1080 Pixels LinkedIn Sponsored Content Image Size: 1200 x 1200 Pixels LinkedIn Single Image Ad Size: 1200 x 1200 Pixels LinkedIn Lead Gen Creative Size: 1200 x 1200 Pixels LinkedIn Document Ad Size and Specs LinkedIn Carousel Card Size: 1080 x 1080 Pixels

Planning

Ad-size decisions by channel

Channel	High-intent size question	Best page
Google Display	300 x 250 vs 728 x 90 vs 120 x 600 fixed image ads	Open Google Display ad sizes.
Meta	Feed square vs Reels/Stories 9:16 safe zones	Open Meta ad sizes.
LinkedIn	Single image, carousel, video thumbnail, document ad, or Lead Gen creative	Open LinkedIn ad sizes.
TikTok/Snapchat	Vertical mobile ad with UI-safe placement	Open the platform ad page before export.

Related pages and tools

hub Meta Ad Sizes hub Google Display Ad Sizes hub LinkedIn Ad Sizes hub TikTok Ad Sizes hub X/Twitter Ad Sizes hub Snapchat Ad Sizes tool Social media image resizer

FAQ

Common questions

What Google Display ad sizes should I export first?

Start with 300 x 250 px medium rectangle, 728 x 90 px leaderboard, and 120 x 600 px skyscraper when you are preparing fixed uploaded image ads.

Are ad sizes the same as platform post sizes?

Not always. Ads can have placement-specific file types, ratios, safe zones, file-size limits, and campaign behavior that differs from organic posts.

Should I use one creative for every ad placement?

Reuse the idea, but rebuild text and safe-area placement when aspect ratios differ or when UI overlays can hide important content.

Source

Official source

Ad size entries use official advertising platform documentation for dimensions, aspect ratios, formats, and placement requirements.

Google Ads Help: supported display ad sizes
Used for Google Display ad dimensions and supported image ad sizes.
Meta Ads Guide: image ads
Used for Meta image ad placement requirements and current creative recommendations.
LinkedIn Ads: single image ad specifications
Used for LinkedIn single image ad dimensions, ratios, and file requirements.

Last checked: 2026-05-03