LinkedIn ad size reference

LinkedIn Ad Sizes

LinkedIn ad sizes for single image ads, Sponsored Content, carousel cards, video thumbnails, document ads, and Lead Gen creative, with official ratios and workflow notes.

Last checked: 2026-05-03

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Use 1200 x 1200 px for square LinkedIn single image and Lead Gen Sponsored Content, 1200 x 628 px for horizontal single image ads, 1080 x 1080 px for carousel cards, and matching-ratio JPG or PNG thumbnails for video ads.

Source confidence: Official Last checked: 2026-05-03 Source: LinkedIn Ads: single image ad specifications Specs may change; verify before final campaign upload. Found a spec change? Send correction.

How we calculate this

Methodology and source handling

We calculate pixel dimensions from the visible size values, aspect ratios, DPI/PPI formulas, and source notes on this page.

Methodology Editorial policy

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LinkedIn Ad Sizes entries

LinkedIn ad creative starts with the ad format. Single image, carousel, video, document, and Lead Gen placements have different creative constraints, so this hub points each format to a practical setup page instead of leaving the section empty.

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LinkedIn Carousel Card Size: 1080 x 1080 Pixels Use 1080 x 1080 pixels for the LinkedIn carousel card canvas. Includes aspect ratio, crop notes, source confidence, and downloadable guide files. LinkedIn Document Ad Size and Specs LinkedIn Document ads use PDF, DOC, DOCX, PPT, or PPTX files up to 100 MB, with vertical, horizontal, or square layouts and standard page sizes such as Letter and A4. LinkedIn Lead Gen Creative Size: 1200 x 1200 Pixels Use 1200 x 1200 pixels for the LinkedIn lead gen creative canvas. Includes aspect ratio, crop notes, source confidence, and downloadable guide files. LinkedIn Single Image Ad Size: 1200 x 1200 Pixels Use 1200 x 1200 pixels for the LinkedIn single image ad canvas. Includes aspect ratio, crop notes, source confidence, and downloadable guide files. LinkedIn Sponsored Content Image Size: 1200 x 1200 Pixels Use 1200 x 1200 pixels for the LinkedIn sponsored content image canvas. Includes aspect ratio, crop notes, source confidence, and downloadable guide files. LinkedIn Video Thumbnail Size: 1920 x 1080 Pixels Use 1920 x 1080 pixels for the LinkedIn video thumbnail canvas. Includes aspect ratio, crop notes, source confidence, and downloadable guide files.

Fresh entries in this library

LinkedIn Video Thumbnail Size: 1920 x 1080 Pixels LinkedIn Sponsored Content Image Size: 1200 x 1200 Pixels LinkedIn Single Image Ad Size: 1200 x 1200 Pixels LinkedIn Lead Gen Creative Size: 1200 x 1200 Pixels LinkedIn Document Ad Size and Specs LinkedIn Carousel Card Size: 1080 x 1080 Pixels

Specs

LinkedIn ad format targets

Format	Primary creative target	Notes
Single image ad	1200 x 1200 px square or 1200 x 628 px horizontal	JPG, PNG, or GIF; 5 MB max.
Sponsored Content	Inherits the chosen Sponsored Content format	Use single image, video, carousel, document, or Lead Gen specs.
Carousel card	At least 1080 x 1080 px	2-10 cards, JPG or PNG, 10 MB max.
Video thumbnail	Match the video ratio and resolution	JPG or PNG thumbnail, 2 MB max.
Document ad	Standard PDF page layouts	PDF, DOC, DOCX, PPT, or PPTX; 100 MB max.
Lead Gen creative	Matches the attached ad creative	Keep the form short: LinkedIn recommends 3-4 fields and allows 12 maximum.

Checklist

LinkedIn export workflow

Step	Check
Choose the format	Do not reuse one image blindly across single image, carousel, video, and document ads.
Use the format limit	Confirm file type, file size, card count, thumbnail ratio, or document page count before upload.
Write for feed preview	Keep text concise because LinkedIn crops and truncates differently on desktop and mobile.
Preview Lead Gen flow	Check the CTA, form headline, privacy policy, and field count before launch.

Related pages and tools

ad size LinkedIn Single Image Ad ad format LinkedIn Sponsored Content ad size LinkedIn Carousel Card ad size LinkedIn Video Thumbnail ad format LinkedIn Document Ad ad format LinkedIn Lead Gen Creative tool Social media image resizer

FAQ

Common questions

What is LinkedIn Ad Sizes?

LinkedIn Ad Sizes is summarized here with its key dimensions, pixel targets, related tools, and source notes.

Should I verify LinkedIn Ad Sizes before production?

Yes. Use PixelMeasures for planning and confirm final requirements with the printer, platform, manufacturer, or issuing authority that will receive the file.

Source

Official source

LinkedIn pages use official LinkedIn Marketing Solutions specification pages for each ad format. Lead Gen creative inherits the attached Sponsored Content creative size and adds form-specific constraints.

LinkedIn Ads: single image ad specifications
Official LinkedIn single image ad ratios, recommended pixels, file types, and file size.
LinkedIn Ads: carousel ad specifications
Official LinkedIn carousel card ratio, resolution, card count, and file size guidance.
LinkedIn Ads: video ad specifications
Official LinkedIn video ad and custom thumbnail aspect-ratio guidance.
LinkedIn Ads: document ad specifications
Official LinkedIn document ad file types, page limits, aspect options, and standard page layouts.
LinkedIn Ads: Lead Gen Forms specifications
Official LinkedIn Lead Gen form text limits, field limits, and privacy-policy requirements.

Last checked: 2026-05-03