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Display ad size reference

Google Display Ad Sizes

Google Display ad sizes for uploaded image ads and responsive display planning, including 300 x 250, 728 x 90, 120 x 600, 160 x 600, formats, file limits, and resizer presets.

Last checked: 2026-05-03

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Source confidence: Official Last checked: 2026-05-03 Source: Google Ads Help: uploaded display ads specifications Specs may change; verify before final campaign upload. Found a spec change? Send correction.

How we calculate this

Methodology and source handling

We calculate pixel dimensions from the visible size values, aspect ratios, DPI/PPI formulas, and source notes on this page.

Methodology Editorial policy

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Google Display Ad Sizes entries

Uploaded Google Display ads use fixed image dimensions, while responsive display ads assemble and resize supplied assets across available inventory. Choose the fixed child page when you are exporting a custom static placement, or start with responsive-friendly assets when the campaign will let Google render variations.

Google Display Leaderboard Ad Size: 728 x 90 Pixels Use 728 x 90 pixels for the Google Display leaderboard ad canvas. Includes aspect ratio, crop notes, source confidence, and downloadable guide files. Google Display Medium Rectangle Ad Size: 300 x 250 Pixels Use 300 x 250 pixels for the Google Display medium rectangle ad canvas. Includes aspect ratio, crop notes, source confidence, and downloadable guide files. Google Display Skyscraper Ad Size: 120 x 600 Pixels Use 120 x 600 pixels for the Google Display skyscraper ad canvas. Includes aspect ratio, crop notes, source confidence, and downloadable guide files.

Recently updated

Fresh entries in this library

Google Display Leaderboard Ad Size: 728 x 90 Pixels Google Display Medium Rectangle Ad Size: 300 x 250 Pixels Google Display Skyscraper Ad Size: 120 x 600 Pixels

Specs

Google Display sizes at a glance

Placement familyCommon sizesBest use
Square and rectangle 300 x 250, 336 x 280, 250 x 250, 200 x 200 px In-article, sidebar, and content-adjacent display inventory.
Leaderboard 728 x 90, 970 x 90, 970 x 250, 468 x 60 px Header, footer, and wide horizontal placements.
Skyscraper 120 x 600, 160 x 600, 300 x 600 px Tall side rail placements with more vertical message space.
Mobile 300 x 50, 320 x 50, 320 x 100 px Compact mobile banners where text must stay very simple.

Behavior

Uploaded image vs responsive display

Uploaded image ads serve the file at the dimensions you provide, so the canvas must match an accepted ad slot before upload.

Responsive display ads are assembled by Google from images, logos, headlines, and descriptions. Plan clean source assets and expect the final rendered size and crop to vary by inventory.

Checklist

Export workflow

StepCheck
Choose the ad slot Pick the fixed child page first: leaderboard, medium rectangle, or skyscraper.
Keep copy readable Use large type and avoid edge-hugging logos because display placements are often seen quickly.
Export the file Use GIF, JPG, or PNG and keep the upload under the current Google Ads file-size limit.
Preview in campaign setup Responsive campaigns can crop, scale, or substitute assets; verify before launch.

Related

Related pages and tools

ad size Google Display Leaderboard ad size Google Display Medium Rectangle ad size Google Display Skyscraper tool Social media image resizer tool Aspect ratio calculator

FAQ

Common questions

What is Google Display Ad Sizes?

Google Display Ad Sizes is summarized here with its key dimensions, pixel targets, related tools, and source notes.

Should I verify Google Display Ad Sizes before production?

Yes. Use PixelMeasures for planning and confirm final requirements with the printer, platform, manufacturer, or issuing authority that will receive the file.

Source

Official source

Google Display pages use Google Ads uploaded display specifications for fixed image ads and Google responsive display documentation for adaptive behavior notes.

Last checked: 2026-05-03