LinkedIn ad sizes
LinkedIn Sponsored Content Image Size: 1200 x 1200 Pixels
Use 1200 x 1200 pixels for the LinkedIn sponsored content image canvas. Includes aspect ratio, crop notes, source confidence, and downloadable guide files.
Last checked: 2026-05-03
How we calculate this
Methodology and source handling
We check official platform documentation first and label practical production targets when no exact public spec exists.
Quick answer
Copy-ready answer
Use 1200 x 1200 px for LinkedIn sponsored content image. The aspect ratio is 1:1. Reviewed against official source.
Resize tool
Resize image to LinkedIn sponsored content image
Upload an image, use the preset target, choose a crop mode, and export JPG, PNG, or WebP without leaving your browser.
Your image stays in your browser.
Safe area
Design inside the crop-safe area
Treat Sponsored Content as a feed unit: keep the hook, logo, and product in the center and avoid long edge text.
Dimensions and specs
| Recommended pixels | 1200 x 1200 px | |
|---|---|---|
| Aspect ratio | 1:1 | |
| Formats | Depends on the selected Sponsored Content format; JPG, PNG, or GIF for single image ads | |
| Source confidence | Reviewed against official source |
Formula
How to calculate this size
Export at the recommended pixel canvas before upload or handoff.
Reduce width and height by their greatest common divisor.
Use fit for no crop, fill or center crop for exact coverage, or pad when borders are acceptable.
Desktop and mobile
How this image displays
Use the upload size as the source canvas, then keep important content inside the safest visible area.
| Item | Desktop | Mobile | Text/logo placement |
|---|---|---|---|
| Upload size | Build and export a 1200 x 1200 px canvas. | Use the same upload size; platform display can crop or scale by device. | Keep important content inside the guide safe area. |
| Crop behavior | Desktop may show more surrounding canvas. | Mobile can crop or overlay UI near the edges. | Treat Sponsored Content as a feed unit: keep the hook, logo, and product in the center and avoid long edge text. |
Export checklist
Before you upload
Export the final canvas at the recommended pixel dimensions.
Use sRGB for predictable web and app color.
Use a supported upload format for the placement.
Preview the result on desktop and mobile before publishing.
Common mistakes
Avoid these image problems
A mismatched canvas can be cropped, padded, or resized in the platform UI.
Interface overlays and responsive crops can hide edge text or logos.
Upscaling a small file to the target size makes the upload look soft.
Templates
Download a Template
Use the template as a visible guide for the full canvas, crop risk, and safest placement area.
Platform notes
Requirements and crop behavior
Treat Sponsored Content as a feed unit: keep the hook, logo, and product in the center and avoid long edge text.
Sponsored Content is a format family. Choose the child spec that matches single image, video, carousel, document, or Lead Gen creative before export.
Resize with this presetChecklist
Export workflow
| Step | Check |
|---|---|
| Set the canvas | Create the file at 1200 x 1200 px before placing text or product details. |
| Keep color predictable | Export in sRGB for web and app previews. |
| Preview the crop | Check the upload on mobile and desktop because previews can crop differently. |
| Reuse safely | Use the compare tool before adapting this artwork to a different aspect ratio. |
Specs
Quick Sponsored Content Image specs
| Setting | Recommended value |
|---|---|
| Canvas | 1200 x 1200 px |
| Aspect ratio | 1:1 |
| Formats | Depends on the selected Sponsored Content format; JPG, PNG, or GIF for single image ads |
| Source confidence | Reviewed against official source |
Safe area
Design and crop guidance
Treat Sponsored Content as a feed unit: keep the hook, logo, and product in the center and avoid long edge text.
Sponsored Content is a format family. Choose the child spec that matches single image, video, carousel, document, or Lead Gen creative before export.
Related platform sizes and tools
Related platform sizes and tools
FAQ
Common questions
What size is LinkedIn sponsored content image?
Use 1200 x 1200 pixels for LinkedIn sponsored content image.
What aspect ratio should I use?
The aspect ratio is 1:1. Build the canvas at that ratio before upload.
Is this an official size?
Reviewed against official source. PixelMeasures shows the source basis and last checked date on the page.
Source
Official source
LinkedIn Sponsored Content creative inherits the selected ad format. PixelMeasures uses square single image Sponsored Content as the default editable workflow.
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LinkedIn Ads: single image ad specifications
Official LinkedIn single image ad ratios, recommended pixels, file types, and file size.
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LinkedIn Ads: carousel ad specifications
Official LinkedIn carousel card ratio, resolution, card count, and file size guidance.
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LinkedIn Ads: video ad specifications
Official LinkedIn video ad and custom thumbnail aspect-ratio guidance.
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LinkedIn Ads: document ad specifications
Official LinkedIn document ad file types, page limits, aspect options, and standard page layouts.
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LinkedIn Ads: Lead Gen Forms specifications
Official LinkedIn Lead Gen form text limits, field limits, and privacy-policy requirements.
Last checked: 2026-05-03