Meta ad size reference

Meta Ad Sizes

Meta ad sizes for feed, Reels, and Stories creative, with 1080 x 1080 px square feed ads, 1080 x 1920 px vertical Reels and Stories, safe-zone notes, and resizer presets.

Last checked: 2026-05-03

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Use 1080 x 1080 px for square Meta Feed ads and 1080 x 1920 px for Meta Reels or Stories ads. Keep key text away from overlays, especially the top and bottom zones in Stories and Reels.

Source confidence: Official Last checked: 2026-05-03 Source: Meta for Business: Facebook and Instagram Reels ads Specs may change; verify before final campaign upload. Found a spec change? Send correction.

How we calculate this

Methodology and source handling

We calculate pixel dimensions from the visible size values, aspect ratios, DPI/PPI formulas, and source notes on this page.

Methodology Editorial policy

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Meta Ad Sizes entries

Meta placements can reuse assets across Facebook and Instagram, but feed, Reels, and Stories have different crop pressure. Build placement-specific source files when text, product labels, or CTA placement matters.

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Meta Feed Ad Size: 1080 x 1080 Pixels Use 1080 x 1080 pixels for the Meta feed ad canvas. Includes aspect ratio, crop notes, source confidence, and downloadable guide files. Meta Reel Ad Size: 1080 x 1920 Pixels Use 1080 x 1920 pixels for the Meta reel ad canvas. Includes aspect ratio, crop notes, source confidence, and downloadable guide files. Meta Story Ad Size: 1080 x 1920 Pixels Use 1080 x 1920 pixels for the Meta story ad canvas. Includes aspect ratio, crop notes, source confidence, and downloadable guide files.

Fresh entries in this library

Meta Story Ad Size: 1080 x 1920 Pixels Meta Feed Ad Size: 1080 x 1080 Pixels Meta Reel Ad Size: 1080 x 1920 Pixels

Specs

Meta placement targets

Placement	Target	Crop and preview notes
Feed image	1080 x 1080 px, 1:1	Square is the safest cross-feed target; Instagram supports other feed ratios within published bounds.
Reels ad	1080 x 1920 px, 9:16	Design as full-screen vertical and keep key elements inside the safe zone.
Stories ad	1080 x 1920 px, 9:16	Leave roughly 14% top and 20% bottom clear for interface and CTA sticker coverage.

Checklist

Export checklist

Step	Check
Build per placement	Use square feed artwork and a separate 9:16 composition for Reels and Stories.
Respect safe areas	Keep logos, captions, offers, and faces away from top and bottom overlays.
Use high source pixels	Instagram keeps photos up to 1080 px wide when the aspect ratio is supported.
Preview before launch	Check Ads Manager placement previews because Advantage+ creative and placement customization can alter crops.

Related pages and tools

ad size Meta Feed Ad Size ad size Meta Reel Ad Size ad size Meta Story Ad Size tool Social media image resizer

FAQ

Common questions

What is Meta Ad Sizes?

Meta Ad Sizes is summarized here with its key dimensions, pixel targets, related tools, and source notes.

Should I verify Meta Ad Sizes before production?

Yes. Use PixelMeasures for planning and confirm final requirements with the printer, platform, manufacturer, or issuing authority that will receive the file.

Source

Official source

Meta pages combine Meta for Business placement guidance with Instagram Help Center sources for image resolution, Reels aspect ratios, and Stories CTA safe-zone behavior.

Meta for Business: Facebook and Instagram Reels ads
Official Meta Reels ads guidance for vertical creative, audio, and safe-zone planning.
Instagram Help: image resolution of photos you share
Official Instagram guidance for 1080 px source width and supported feed photo aspect ratios.
Instagram Help: Reel size and aspect ratios
Official Instagram guidance for reel aspect ratios, minimum frame rate, and minimum resolution.
Instagram Help: Stories ads CTA sticker guidance
Official Instagram Stories ad guidance for leaving top and bottom creative zones clear for CTA stickers.

Last checked: 2026-05-03