Facebook image sizes
Facebook Ad Image Sizes: 1080 × 1080 Pixels
Start Facebook ad images at 1080 × 1080 pixels for square placements, then adapt to portrait, story, and link-image ratios as needed.
Last checked: 2026-05-01
How we calculate this
Methodology and source handling
We check official platform documentation first and label practical production targets when no exact public spec exists.
Quick answer
Copy-ready answer
Use 1080 × 1080 px for square Facebook ad images, 1080 × 1350 px for portrait feed ads, 1080 × 1920 px for Stories/Reels, and 1200 × 628 px for link-style ads.
Resize tool
Resize image to Facebook ad size
Upload an image, use the preset target, choose a crop mode, and export JPG, PNG, or WebP without leaving your browser.
Your image stays in your browser.
Dimensions and specs
| Square ad image | 1080 × 1080 px | |
|---|---|---|
| Portrait feed ad | 1080 × 1350 px | |
| Stories/Reels ad | 1080 × 1920 px | |
| Link-style image | 1200 × 628 px |
Formula
How to calculate this size
Export at the recommended pixel canvas before upload or handoff.
Reduce width and height by their greatest common divisor.
Use fit for no crop, fill or center crop for exact coverage, or pad when borders are acceptable.
Desktop and mobile
How this image displays
Use the upload size as the source canvas, then keep important content inside the safest visible area.
| Item | Desktop | Mobile | Text/logo placement |
|---|---|---|---|
| Upload size | Start with 1080 × 1080 px for square feed-compatible ads. | Use 1080 × 1350 px or 1080 × 1920 px for mobile-first placements. | Keep brand, product, and CTA centered. |
| Placement behavior | Feed and right-column style surfaces can display shorter crops. | Stories and Reels need vertical 9:16 creative. | Create separate exports instead of relying on one crop. |
Export checklist
Before you upload
Export the canvas at the target pixel dimensions before uploading.
sRGB is the safest color profile for Facebook and web display.
Compress photographic images so Facebook has less work to do.
PNG keeps hard-edged graphics and type cleaner.
Preview after upload because Facebook can crop or resize by surface.
Common mistakes
Avoid these image problems
Responsive crops can trim outer edges, especially on mobile.
Uploading below the target size can look soft after Facebook processing.
A mismatched canvas forces unwanted cropping or empty space.
Dense text becomes hard to read in feeds and on mobile screens.
Platform notes
Requirements and crop behavior
Keep brand, product, and CTA content centered; create separate crops for square, portrait, and vertical placements.
Ad display depends on placement, device, and campaign setup.
Resize with this presetWorkflow
Use Facebook Ad Image Sizes: 1080 × 1080 Pixels in a finished file
Use the exact platform preset for the cover, thumbnail, post, story, or profile image.
Keep text, faces, and logos inside the safest visible area.
Use the resizer preset, choose a crop mode, then export in a supported format.
Related platform sizes and tools
Related platform sizes and tools
FAQ
Common questions
What size should a Facebook ad image be?
Use 1080 × 1080 px for square ad images, 1080 × 1350 px for portrait feed ads, 1080 × 1920 px for Stories/Reels, and 1200 × 628 px for link-style ads.
Can one Facebook ad image fit every placement?
One image can run in multiple placements, but separate square, portrait, vertical, and link-style exports usually crop better.
Source
Official source
Verified against the current Meta Ads Guide for image ad placements and practical creative ratios.
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Meta Ads Guide: image ads
Official Meta source for current image ad placement recommendations.
Last checked: 2026-05-01