Meta ad sizes
Meta Reel Ad Size: 1080 x 1920 Pixels
Use 1080 x 1920 pixels for the Meta reel ad canvas. Includes aspect ratio, crop notes, source confidence, and downloadable guide files.
Last checked: 2026-05-03
How we calculate this
Methodology and source handling
We check official platform documentation first and label practical production targets when no exact public spec exists.
Quick answer
Copy-ready answer
Use 1080 x 1920 px for Meta reel ad. The aspect ratio is 9:16. Reviewed against official source.
Resize tool
Resize image to Meta reel ad
Upload an image, use the preset target, choose a crop mode, and export JPG, PNG, or WebP without leaving your browser.
Your image stays in your browser.
Safe area
Design inside the crop-safe area
Keep key messages, product, and CTA inside the central safe zone so profile, caption, buttons, and bottom controls do not cover them.
Dimensions and specs
| Recommended pixels | 1080 x 1920 px | |
|---|---|---|
| Aspect ratio | 9:16 | |
| Formats | MP4 for video-first creative; JPG or PNG may be used where image Reels ads are accepted | |
| Source confidence | Reviewed against official source |
Formula
How to calculate this size
Export at the recommended pixel canvas before upload or handoff.
Reduce width and height by their greatest common divisor.
Use fit for no crop, fill or center crop for exact coverage, or pad when borders are acceptable.
Desktop and mobile
How this image displays
Use the upload size as the source canvas, then keep important content inside the safest visible area.
| Item | Desktop | Mobile | Text/logo placement |
|---|---|---|---|
| Upload size | Build and export a 1080 x 1920 px canvas. | Use the same upload size; platform display can crop or scale by device. | Keep important content inside the guide safe area. |
| Crop behavior | Desktop may show more surrounding canvas. | Mobile can crop or overlay UI near the edges. | Keep key messages, product, and CTA inside the central safe zone so profile, caption, buttons, and bottom controls do not cover them. |
Export checklist
Before you upload
Export the final canvas at the recommended pixel dimensions.
Use sRGB for predictable web and app color.
Use a supported upload format for the placement.
Preview the result on desktop and mobile before publishing.
Common mistakes
Avoid these image problems
A mismatched canvas can be cropped, padded, or resized in the platform UI.
Interface overlays and responsive crops can hide edge text or logos.
Upscaling a small file to the target size makes the upload look soft.
Templates
Download a Template
Use the template as a visible guide for the full canvas, crop risk, and safest placement area.
Platform notes
Requirements and crop behavior
Keep key messages, product, and CTA inside the central safe zone so profile, caption, buttons, and bottom controls do not cover them.
Reels are vertical and immersive. Meta recommends 9:16 creative with audio and key elements in the safe zone for Reels placements.
Resize with this presetChecklist
Export workflow
| Step | Check |
|---|---|
| Set the canvas | Create the file at 1080 x 1920 px before placing text or product details. |
| Keep color predictable | Export in sRGB for web and app previews. |
| Preview the crop | Check the upload on mobile and desktop because previews can crop differently. |
| Reuse safely | Use the compare tool before adapting this artwork to a different aspect ratio. |
Specs
Quick Reel Ad specs
| Setting | Recommended value |
|---|---|
| Canvas | 1080 x 1920 px |
| Aspect ratio | 9:16 |
| Formats | MP4 for video-first creative; JPG or PNG may be used where image Reels ads are accepted |
| Source confidence | Reviewed against official source |
Safe area
Design and crop guidance
Keep key messages, product, and CTA inside the central safe zone so profile, caption, buttons, and bottom controls do not cover them.
Reels are vertical and immersive. Meta recommends 9:16 creative with audio and key elements in the safe zone for Reels placements.
Related platform sizes and tools
Related platform sizes and tools
FAQ
Common questions
What size is Meta reel ad?
Use 1080 x 1920 pixels for Meta reel ad.
What aspect ratio should I use?
The aspect ratio is 9:16. Build the canvas at that ratio before upload.
Is this an official size?
Reviewed against official source. PixelMeasures shows the source basis and last checked date on the page.
Source
Official source
Meta Reels guidance emphasizes 9:16 vertical creative and safe-zone placement. Instagram Help lists Reels ratios up to 9:16 with minimum 720 px resolution.
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Meta for Business: Facebook and Instagram Reels ads
Official Meta Reels ads guidance for vertical creative, audio, and safe-zone planning.
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Instagram Help: image resolution of photos you share
Official Instagram guidance for 1080 px source width and supported feed photo aspect ratios.
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Instagram Help: Reel size and aspect ratios
Official Instagram guidance for reel aspect ratios, minimum frame rate, and minimum resolution.
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Instagram Help: Stories ads CTA sticker guidance
Official Instagram Stories ad guidance for leaving top and bottom creative zones clear for CTA stickers.
Last checked: 2026-05-03